SOLUTION · PAID GROWTH

Hire Marketing. Stop paying tuition to your media buyer.

Paid channels reward operators who test structurally and know what their competitors are spending. Most operators do neither — they pay a freelance media buyer $4K/mo, or they burn $4K learning what a senior would have guessed.

Marketing drafts variants across Google, LinkedIn, and Meta via Nitrous, runs structured tests, and overlays competitor spend via OODA. Engineering reviews whether your current ad platform is the right one (and tells you honestly when it's not). ROAS measured as a delta, not a vanity number.

Get Started See pricing

EVERY TOOL INCLUDED

Hire Marketing and the department's CMO plus its Nitrous performance marketer run the ad tools for you — copy, bidding, competitive map — wired straight into the rest of your cockpit. You replace the Smartly / Madgicx / AdEspresso subscriptions and the headcount that operates them. The tools are the cheapest part of what you're getting.

THE PAIN

Paid is where operators quietly burn margin.

Ad copy is reinvented monthly. You, or your buyer, write new variants from scratch. The last winning variant lives in Ads Manager history, not anywhere useful.
Bidding on your own organic queries. You rank #1 for the keyword. You're also paying $3 a click for it. Nothing in your stack connects the two.
Competitor creative is a mystery. You know they're spending. You don't know what's working. You find out when they raise again.
ROAS reported against itself. "ROAS 2.3" — against what? Last month? The channel baseline? The control group you didn't run?

RECOMMENDED STACK

Three Drives, one paid-ops surface.

Nitrous

Variants across Google, LinkedIn, Meta. Structured tests, winner promotion.

OODA

Competitor ad library surveillance. Their new creative becomes your test brief.

Beacon · built-in

Organic rank overlay. Stop paying for queries you already own.

Centerline

Spend lands in margin, not a platform metric. ROAS against real unit econ.

The moment I saw "you're bidding on a query you rank #1 for" as a line item, I cut a thousand a month of waste. The test-design piece alone paid for Merkava on the first cycle.

Dashiell Moreno
Growth lead, Verdun Tools · B2B SaaS, $1.2M ARR

PRICING

Marketing · your CMO
$249 / mo

The Marketing department: your CMO plus the Nitrous performance marketer who runs the paid motion, with Beacon's organic overlay and OODA's competitor map included. One cockpit, no per-ad-account tax. Full pricing

Structured tests, not Hail-Mary launches.

Nitrous ships Q4. Waitlist operators get founding-price access and a seat in the test-design beta.

Get Started Read the Nitrous page

VS. THE ALTERNATIVES

How Merkava compares.

vs. AdEspresso

AdEspresso is Facebook/Instagram ad management. Single-channel mostly. Merkava's Nitrous Drive spans Google + LinkedIn + Meta with variant testing built in.

vs. HubSpot Ads

HubSpot Ads bundles with HubSpot CRM — a tool you still have to staff and operate. Nitrous is $49/mo as a standalone Drive, but inside the Marketing department your CMO and a performance marketer actually run it, wired to the rest of your cockpit. The tool is the floor; the labor and the shared data layer are the point.

vs. Google Ads + LinkedIn Ads consoles

The native consoles are free but fragmented. Merkava unifies the metrics + the competitive map in one view.

QUESTIONS

FAQ.

Does Nitrous actually spend ads, or is it a reporting tool?

Today Nitrous is for planning variants + tracking performance. Direct ad-buying (via the Google/Meta/LinkedIn APIs) ships in a follow-up — the schema is ready, the API wiring is next.

How do I see ROAS / CAC per ad variant?

Every variant row carries impressions, clicks, conversions, spend. Merkava computes CTR + ROAS live. Connect your CRM (Prospector or HubSpot/Pipedrive) and Merkava closes the attribution loop: which ad variant drove which closed-won deal.

How does Merkava compare to HubSpot Ads?

HubSpot Ads is inside HubSpot. If you already own HubSpot, it is free with the sub. Merkava's Nitrous is a Drive inside Merkava — same logic. Difference: Merkava also ships Signals (outward intent), OODA (competitor moves), and Beacon (SEO). The paid channel is one lever of many in one workspace.

RELATED DRIVES