SOLUTION · CASHFLOW & METRICS

Hire Finance — a CFO and the team that runs the books.

You know your numbers because you maintain a spreadsheet you update Tuesday mornings. Your accountant has the books; you have the decisions. The gap between them is where operators lose. Finance closes it: a real CFO view of unit economics, AR, and cash position — not a bookkeeper, and not another dashboard you have to feed. It's $49/mo, free in the Full C-Suite.

Finance — your CFO — connects to your books (Xero, QuickBooks, Ramp) and baselines revenue, burn, AR, and runway the day you hire it. A weekly cash review flags anything moving more than 5% week-over-week; Operations keeps the operating numbers (MRR, runway, ARPA) in the same cockpit. No spreadsheet to maintain.

A CFO, NOT A TOOL STACK

Finance is $49/mo with a 7-day free trial, free in the Full C-Suite. The tools are the cheapest part of what you're getting — no separate Stripe Sigma, ChartMogul, or Foresight subscription. You get a CFO running them (the headcount that operates the stack) on one cockpit and a shared data layer, instead of three silos you reconcile by hand.

THE PAIN

The Tuesday spreadsheet is a tax.

RECOMMENDED STACK

Finance that reads, never rewrites.

I killed the Tuesday model the week Centerline went live. I open one tab, see cash, see runway, see the three invoices I need to nudge. What used to be three hours is fifteen minutes.
IS
Ines Shaw
COO, Quinlan & Bramble · professional services, $2.8M revenue
PRICING
Finance
$49 / mo
Your CFO plus the specialists who run the books — free in the Full C-Suite ($699/mo, all five departments). QBO + Stripe + Plaid on launch; Xero + Gusto same quarter. Portfolio rollup included. Full pricing

Retire the Tuesday spreadsheet.

Centerline is on the roadmap. Waitlist operators get founding-price access and a seat in the chart-of-accounts beta.

VS. THE ALTERNATIVES

How Merkava compares.

vs. Baremetrics
Baremetrics is the SaaS-metrics gold standard. Stripe-native, beautiful dashboards. Single-product, single-company focus. Merkava adds portfolio rollups + every other operator surface.
vs. ProfitWell / Paddle Retain
ProfitWell (now Paddle Retain) is Baremetrics adjacent. Strong on retention analytics. Narrow surface. Merkava covers the same metrics + the rest of Merkava.
vs. QuickBooks reports
QuickBooks built-in reports are accounting-focused. P&L, balance sheet, cashflow. Useful. They do not show MRR, ARPA, LTV, CAC-payback — those are SaaS-operator metrics, not accounting metrics. Merkava computes both.
QUESTIONS

FAQ.

Where does Merkava get the MRR + cashflow data?

Real sources. Stripe for subscription revenue, Xero / QuickBooks for invoicing, Plaid (future) for bank balance. You connect once; Merkava pulls nightly and computes the roll-ups.

Does Merkava replace my accountant?

No. Merkava is the operator view — MRR, burn, runway, unit economics. Your accountant runs the ledger + tax. Merkava reads the ledger; it never writes.

How does Merkava compare to Baremetrics for SaaS metrics?

Baremetrics is specialist SaaS metrics; polished UI, strong cohort analysis. Merkava's cashflow view is more general-operator — runway, AP/AR, portfolio rollup, per-venture. If you are a single-product SaaS and want cohort heatmaps, Baremetrics wins on depth. If you are running multiple ventures and want the metrics alongside pipeline + hiring + ads + support, Merkava wins on breadth.

Can I see cashflow across multiple ventures?

Yes — the portfolio cashflow view is the default. Switch to per-venture with a filter.

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