Hire Marketing. Rank everywhere.
Search changed. Half your future traffic goes through AI answer engines that don't send a click. Your content needs to serve two readers: the one scrolling SERPs and the model that builds an answer. Most teams can't afford a CMO who understands both.
Marketing — Merkava's AI CMO — owns this for you at $249/mo. Plans pillars via Quillsly, drafts in your voice, audits technical SEO with Beacon, and ships fixes as PRs to your repo. Tracks AI-answer citations alongside organic rank in one view.
Hire Marketing and your CMO plus the specialists actually run the work, not just hand you another login. Beacon ships SEO + GEO fixes as PRs. Quillsly drafts the content. Webster pushes the page. It all runs on one cockpit and one data layer, so every system talks instead of sitting in a separate silo. The tools are the cheapest part of what you're getting — the labor that operates them is the point.
The old SEO stack doesn't know about AI answers.
- Classic SEO tools stop at the SERP. You know your organic rank. You don't know if your article is being cited in the AI answer that replaces it.
- Content briefs are labor. The senior writes the brief, the junior writes the draft, the senior rewrites the draft. Four hours of senior time per article.
- Audits become PDFs that die. The audit finds 42 issues. The client — or the internal dev team — ships three. The other 39 haunt the next audit.
- Ranking isn't earning. You rank for a keyword. The AI answer summarizes the page without sending the click. You see "position 1" in the report and a flat traffic graph.
Content and SEO, one exec.
We moved from "ranked #3" to "cited in four of five AI answers for the category" in ninety days. The second number is the one that matters now, and nothing else in our stack even tracked it.
Content lead, Rowan & Tule · DTC housewares, $6M ARR
$79–149 / mo
Rank and cite, not one or the other.
You hire the department, not another login — the CMO and specialists run it for you on one cockpit. Waitlist operators get the first briefing queue and voice in the GEO measurement primitives.
How Merkava compares.
FAQ.
Does Beacon actually commit code to my repo?
Yes. Beacon runs the audit, identifies the fix (missing meta description, broken canonical, slow LCP), writes the PR, opens it against your main branch. You review + merge. Committed via GitHub API.
Does Merkava rank content in AI search (ChatGPT, Perplexity)?
Yes. Every Quillsly article ships with JSON-LD structured data, FAQ schema, entity coverage — designed for AI-answer extraction. Beacon audits your entire site's AI-search visibility the same way it audits Google SEO.
How does Merkava compare to Ahrefs for SEO workflow?
Ahrefs is research — it hands you the data, then you bring your own team to act on it. Merkava hires you the Marketing department that does the acting: research, planning, writing, publishing, auditing, and committing the fixes, all on one cockpit and one data layer. An Ahrefs subscription runs $99 to $999/mo for the data alone; that's the tooling floor, not the work. With Merkava you replace those tools and the headcount that would otherwise operate them, with every system talking to each other instead of living in silos.
Can I use my own AI keys for the content generation?
Yes. BYOK with OpenAI/Anthropic/Perplexity gets you 15% off Core. Keys are used only for inference — Merkava never writes with your BYOK token.