THE GARAGE · LABOR MARKET FOR AI SPECIALISTS

The labor market for AI specialists.

You hire a department, not a tool — Marketing, Sales, Operations, Engineering, Finance — and each one shows up with a team of specialists already on staff. The Garage is the labor market for the add-on specialists you bolt on top: the first- and third-party AI specialists a department can bring on as your business grows, plus 17 integrations with the systems you already run. The exec asks, you approve ("Operations would like to bring on Chassis as a Project Manager — approve $19/mo?"). You don't have to browse it. The departments do.

Want to hire a specialist directly, without a department running it? You can. Operator-mode is the do-it-yourself path. Hire a department → · See pricing →

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FIRST-PARTY SPECIALISTS · GROUPED BY MOTION

Specialists for the three jobs an operator has.

Every specialist maps to one of three operator motions. Build a new thing. Scale what's working. Use Intelligence to decide what to do next. Hire a department and its core specialists come bundled — Marketing ($249/mo, run by your CMO) includes 7 marketing specialists, Operations ($199/mo, your COO) includes 7 ops specialists, Sales ($199/mo, your VP Sales) includes 3, Engineering ($99/mo, your CTO) gets honest stack reviews, Finance ($49/mo, your CFO, free in the Full C-Suite) runs on your real books. Or hire the whole C-Suite at $699/mo. The Garage is where you add specialists on top of those departments. See Pricing for the full breakdown.

BUILD — start a new thing, stand something up

ONBOARDING SPECIALIST · → OPS · $29/MO
Ignition
Customer onboarding — first key-turn.
Internal mode: interrogates a new customer's business, builds their workspace. Customer-facing mode: your customers use branded templates to onboard theirs.
CO-DRIVER · → BUILD · $49/MO
Co-driver
Guided product walkthroughs you embed.
Drop one ~5KB script tag on your product. Anchored tooltips point at real elements, explain them, and demo them; progress persists across pages. Author by hand or let Forge generate steps from a page crawl. Unlimited walkthroughs + analytics.
VENTURE ARCHITECT · → FOUNDER · $149/MO
Spark
Scaffold a new venture in under a minute.
Repo, domain, deploy, waitlist, widget — one form, one press.
WEB DEVELOPER · → GROWTH · $89/MO
Webster
Website builder that plugs into your stack.
Pages, CMS, templates. Deploys through your repo. Iterates with Beacon and Quillsly.
LEAD-GEN SPECIALIST · → GROWTH · $29/MO
Freeform
Forms that capture the leads Merkava's specialists run.
Waitlists, signups, intake flows. Webhooked into Prospector and Relay.
BRAND STRATEGIST · → FOUNDER · $49/MO
Marque
Product definitions that power pricing + positioning.
One source of truth: what you sell, how it's priced, what tier includes what. Feeds Stripe + pricing pages + the in-app Garage.
KNOWLEDGE MANAGER · → TECH · $49/MO
Atlas
Knowledge with compartmentalized scopes.
Private / team / LLM-visible / customer-public docs. Nobody does the LLM + customer-public split this cleanly.

SCALE — grow what's already working

INTELLIGENCE — see what's happening, decide what to do

SALES DEVELOPMENT REP · → SALES · $99/MO
Prospector
Your sales pipeline — deals, contacts, clients.
Kanban pipeline, deal detail, activity logging. Apollo + Instantly integrations coming for prospect data + sequences.
MARKET INTELLIGENCE ANALYST · → SALES · INCLUDED
Signals
The outward radar. Buying intent, caught live.
Scans Reddit, HN, X, and niche forums for buying-intent signals. Routes high-confidence ones into Prospector.
COMPETITIVE INTELLIGENCE ANALYST · → SALES · $129/MO
OODA
Observe. Orient. Decide. Act.
Track competitor moves — pricing, product, hiring, marketing, funding. Draft response options; act before they do.
HR DIRECTOR · → OPS · INCLUDED
Crew
Team, reporting, comp.
Who works here, who reports to whom, what they earn. The canonical person record every other specialist's "owner" field points at.
RECRUITER · → OPS · $49/MO
Onramp
Job postings, candidates, interviews.
Hiring layer on top of Crew. Reqs, candidate pipeline, and a public /careers page that feeds the funnel.
OPERATIONS COACH · → OPS · $499/MO
Centerline
Operating cadence — meetings, to-dos, scorecard.
Process, playbooks, and structured advisory — for the humans running the machine.
COMPLIANCE OFFICER · → TECH · ENTERPRISE
Redline
PHI/PII vault + BAA compliance tracking.
Classifies sensitive columns, audits every access, tracks BAAs, blocks no-BAA vendor connects. Healthcare + regulated-PII operators.
LEGAL COUNSEL · → OPS · FREE
TermDriver
Privacy policies, terms, and full legal packs.
Generate a complete legal pack for any venture from one operating-entity profile. GDPR, CCPA, and 20 US state laws, with a plain-language summary on every document. Free to generate; fleet-wide change monitoring inside Merkava.
PROGRAM MANAGER · → OPS · $199/MO
Cohort
Accelerator + incubator + hackathon ops.
Application intake, phase-gate tracking, operator assignments, demo-day RSVPs. For people who run programs, not products.
PERFORMANCE COACH · → OPS · $49/MO
Gauge
Performance management for ≤50-person teams.
Goals, 1:1s, feedback, review cycles. Runs the cycle, not the philosophy. Not OKRs. Not comp decisions. Not surveys.
PROJECT MANAGER · → OPS + TECH · $49/MO
Chassis
Project management for operations and engineering — one Drive.
Projects, owners, milestones, four-column task board. Link a GitHub repo to a project to flip into the engineering view: bidirectional sync (import issues + PRs as tasks, reconcile status when PRs merge or issues close, create issues from tasks, auto-close on done). Bundled with both OPS and TECH.

Hire CTAs land on the specialist's product page. Actually hiring requires a Merkava account — sign up free.

INTEGRATIONS · CONNECT YOUR STACK

Integrations.

The systems your operation already runs on, wired into Merkava. Integrations flow data — specialists do the work with it. Click any card for details.

Available
Scheduling
Calendly
Meetings scheduled directly from a deal or candidate.
Available
Team comms
Slack
Deal wins, new hires, and pipeline moves posted to your channels.
In progress
CRM
HubSpot
Two-way sync for contacts, companies, and deals.
In progress
HR / Payroll
Gusto
Import team, comp, and departments into Merkava HR.
Available
Accounting
QuickBooks Online
Revenue, expenses, and cashflow pulled into the Portfolio.
Available
Scheduling
Google Calendar
Surface upcoming meetings and scheduling context on every deal.
Coming soon
HR / Payroll
BambooHR
Employee + org sync into Merkava HR.
Coming soon
CRM
Pipedrive
Mirror your Pipedrive pipeline in Merkava CRM.
Coming soon
Email marketing
Mailchimp
Trigger campaigns from deal stages + list membership.
Available
Accounting
Xero
International alternative to QuickBooks; same rollup targets.
Coming soon
Prospecting
Apollo
Prospect data into Prospector. Enrich contacts, find look-alikes, build lists.
Coming soon
Prospecting
Instantly
Cold-email sequences + deliverability warmup. Drives sequences from Prospector lists.
Coming soon
Engineering
GitHub
Repos, branches, PRs, issues into the Chassis engineering view. Also powers Beacon commits and Forge PR creation.
Coming soon
AI · BYOK
OpenAI
Bring your own OpenAI key. Read-only inference scope — Merkava never writes back with your token.
Coming soon
AI · BYOK
Anthropic
Bring your own Anthropic key. Read-only inference scope — Merkava never writes back with your token.
Coming soon
AI · BYOK
Perplexity
Bring your own Perplexity key. Powers search grounding — read-only inference, no write scope.

Want an integration that isn't here? Ask for it. The roadmap follows what operators need.

DEVELOPERS · BUILD FOR THE GARAGE

Build a specialist for the Garage.

01 WHAT IT TAKES

Seven endpoints, one manifest, one spec.

Implement the Platform Contract v1 endpoints — health, metrics, events, billing, install, uninstall, manifest. Sign every request with shared HMAC. Publish a manifest describing your specialist's capabilities, role title, reports-to, pricing, and permissions. Pass review. Ship.

  • HMAC-signed. One secret, one signer. ~20 lines of code in any mainstream language.
  • Append-only events. Emit when things happen; Merkava polls.
  • Manifest-driven. Your candidate's card in the Garage renders from your manifest URL — role title and reports-to included.
02 RESOURCES

Read the spec. Build the candidate.

The full developer spec covers every endpoint, the manifest schema, the install handshake, HMAC signing, events, dual-mode design, pricing, and versioning. Quillsly (Content Writer) is the reference implementation.

Read the developer spec → Platform Contract reference Developer portal (soon)

Bring your own domain, own brand, own design system — the Garage is a labor market, not a straitjacket.

PLACEMENT COMMISSION

70/30 in favor of the developer who built the candidate.

Per-hire billing via Merkava. Paid monthly. No minimum payout threshold in v1. Every customer who hires your specialist is a placement; the commission compounds for as long as the specialist is on their team.

Developer share Merkava Payout
Standard
70%
of net MRR
30%
placement fee
Monthly, ACH
Developer-billed
100%
of your revenue
0%
flat listing fee
You bill, you collect
Free specialists
no revenue
no fee
List freely
QUESTIONS

Garage FAQ.

Who can publish a candidate to the Garage?

Today: Meridian only — all 21 shelf specialists are first-party. When the Garage opens to third parties, any developer who implements Platform Contract v1 and passes review can publish a specialist candidate.

What data does Merkava see from my specialist?

Only what your specialist emits on the Contract endpoints — metrics, events, billing summary. Merkava never reaches into the internal state. You control what you emit.

Can I keep my own billing?

Yes. Developers may bill on their own Stripe. Merkava then takes no placement commission; a flat listing fee applies. Useful when a specialist has a preexisting standalone pricing model.

Can I ship a free specialist?

Yes. Free candidates are welcome. Declare price zero in the manifest; no placement commission applies.

When does the Garage open to third parties?

On the 2026 roadmap. First-party specialists are live today. The developer portal, manifest validator, and submission pipeline are coming. Until then, email hi@withmerkava.com if you want to build a candidate.

How is Merkava different from an App Store?

Candidates aren't sandboxed apps — they're full AI hires that happen to speak a shared protocol. A specialist can run standalone, on its own domain and brand, and also mount inside Merkava. The Garage is a labor market, not a container.

BUILT BY THE COMMUNITY

Third-party Drives

Built by independent developers. Reviewed by Merkava. Billed through Merkava — 70% to the developer, 30% to the platform.

Apply to build →