PRICING

Five departments. One cockpit. Less than the tools.

Every department includes a 7-day free trial. Card required at signup. No freemium tier. Hire one department from $49/mo, or the full C-Suite for $699/mo. Forge AI runs the tools, the workflows, and the integration — so you get the department, not just software. The tools are the cheapest part of what you're getting.

MONTHLY ANNUAL SAVE 17%
STACK CALCULATOR Not sure if Merkava saves you money? Run the numbers.
Open the calculator →
DEPARTMENTS · HIRE ONE, OR ALL FIVE

Pick your departments. Forge runs them.

Two things you're buying that aren't on any competitor's invoice: labor (Forge runs every tool in each department, end-to-end) and integration (one cockpit, one shared data layer — every system talking to every other). The tools are the cheapest part of what you're getting.

MARKETING DEPARTMENT
Marketing
Run by your CMO
SEO and GEO ranking. Content publishing in your voice via Quillsly. Paid ad copy and bid management. Website CMS and pages. Lead capture forms via Freeform. Social scheduling. Affiliate tracking.
$493/mo tools$249/mo
or $2,480/yr — save 17%
$249 — the tools, the marketing function, and the integration. For less than the tools alone. Replaces ~$493/mo: HubSpot Marketing, Semrush, Webflow CMS, Jasper, Buffer, Hootsuite.
Start free trial → vs HubSpot →
SALES DEPARTMENT
Sales
Run by your VP Sales
Outbound pipeline generation. Lead qualification and scoring. CRM enrichment and deal stage management. Competitive intelligence briefings. Market signal monitoring. Customer support escalation via Relay.
$322/mo tools$199/mo
$199 — the tools, the sales motion, and the integration. For less than the tools alone. Replaces ~$322/mo: HubSpot Sales, Apollo.io, Intercom, Zendesk.
Start free trial → vs Salesforce → vs Intercom →
OPERATIONS DEPARTMENT
Operations
Run by your COO
Weekly operating cadence via Centerline. Hiring pipeline and ATS. People management, comp, and HR reporting. Performance reviews and 1:1s. Project and task tracking. Intake and onboarding flows.
$485/mo tools$199/mo
$199 — the tools, the operations function, and the integration. For less than the tools alone. Replaces ~$485/mo: Asana, Notion, Gusto, BambooHR, Typeform.
Start free trial → vs Asana → vs Monday →
ENGINEERING DEPARTMENT
Engineering
Run by your CTO
Weekly stack reviews — buy/build/drop memos written by an AI CTO with no vendor agenda. Issue tracking and sprint planning. Internal knowledge base management. Compliance monitoring via Redline. Honest-broker tool recommendations, even when the answer isn't Merkava.
$114/mo tools$99/mo
$99 — the tools, an AI CTO's judgment, and the integration. The case here isn't tool savings — it's having a technical co-pilot who writes the weekly memo you'd otherwise skip. Replaces ~$114/mo: Linear, Jira, Retool, GitHub Team.
Start free trial → vs Jira →
FINANCE DEPARTMENT
Finance
Run by your CFO
Connects to your books — Xero, QuickBooks, Ramp. Financial baseline on day one: revenue, burn, AR, runway. Weekly cash review with variance flags. Daily spend anomaly detection. Included free in the Full C-Suite bundle.
$3,630/mo$49/mo
$49 — the tools, the financial function, and the integration. The strongest anchor in our catalog: an AI CFO for $49/mo vs. $3,500+/mo for a fractional CFO retainer. Replaces ~$130/mo in tools (Fathom HQ, Finmark) plus the fractional exec cost. Free in the Full C-Suite.
Start free trial →
FULL C-SUITE · ALL 5 DEPARTMENTS
Full C-Suite
Finance included free
Marketing + Sales + Operations + Engineering + Finance. All five department heads active on day one. One cockpit, one data layer, every function talking to every other. Your AI CMO knows what your AI CFO sees. That's what the integration is worth.
$795/mo à la carte$699/mo
$699 — all five departments, every exec, every specialist, on one shared data layer running in parallel. The ~$1,544/mo in tools is just the floor: you're replacing the headcount that operates them too. Save $96/mo vs. à la carte. The fractional exec bench you'd otherwise build costs $20K–$80K/mo in human salaries.
Start full C-Suite trial →

The tools are the cheapest part of what you're getting. Every department includes Forge AI running the tools end-to-end, plus a shared data layer that makes every system aware of every other. That integration is what makes a $249 Marketing department worth more than $493 in SaaS subscriptions you'd be operating yourself.

CALCULATOR

Pick your team. See the math.

Toggle the execs you'd hire. The Merkava bill below is your exec subscription. The "SaaS retired" figure assumes you also install the specialists each exec manages — those are priced separately (see the specialists grid). Add their monthly cost to the Merkava bill for the full picture.

YOUR HIRES
YOUR MERKAVA BILL
$0/mo
SAAS STACK YOU CAN RETIRE*
$0/mo
Pick an exec to see the SaaS that comes off your bill.
NET MONTHLY DELTA
*Requires installing the specialists this exec manages — each is a separate subscription (T1 $19, T2 $49, T3 priced per Drive). Add those to the Merkava bill above for the full delta.
Copy shareable link →
HOW BILLING WORKS

Pay for what you hire.

Every hire includes a 7-day free trial. Card required at signup. No freemium tier — pick one department or the Full C-Suite bundle to start. You start paying when you hire your first department or install your first paid Drive. No platform fee.

DEPARTMENTS
$49–$249/mo each. The Full C-Suite bundle ($699) includes all five departments.
DRIVES
Each specialist is its own subscription. T1 $19/mo, T2 $49/mo, T3 priced per Drive, External bundled. Hire with or without the exec who manages them.
FREE TRIAL
7-day free trial on every department hire. Credit card required at hire; bills on day 8 unless you cancel.
DISCOUNTS
Annual billing 17% off. BYOK (your own OpenAI / Anthropic / Perplexity key) drops departments 15%. Stack both.
ENTERPRISE
SSO, BAA via the Redline Drive, dedicated Forge capacity, dedicated CSM. Talk to us.
CANCEL
Anytime. Settings → Subscription. Access continues to the end of the period. Annual plans refundable in the first 30 days.

Same-day flip: hire one department, then add or drop another any time. Drives can be added to or removed from your subscription Drive-by-Drive — they bill independently of the department that manages them.

THE SPECIALISTS · WHO REPORTS TO WHOM

Every specialist, priced individually.

Each specialist Drive is its own subscription. Hiring an exec doesn't auto-add the specialists they manage — it gives the exec the right to install and orchestrate them. Mix any combination: hire just the execs (orchestration only), hire just the specialists (raw tools, no orchestration), or do both. À la carte pricing: T1 $19/mo, T2 $49/mo, T3 priced per Drive, External bundled. Redline is Enterprise-only. See the full Garage →

T1 · $19/mo
Lightweight view layers. Low Forge usage, mostly read-over-shared-data. Examples: Atlas (knowledge), Affiliation (referral tracking).
T2 · $49/mo
Active workflows + integrations. Real data volume, third-party integrations, frequent Forge calls. Examples: Webster (CMS), Nitrous (paid ads), Onramp (hiring).
T3 · per Drive
Heavy infra cost. Forge inference at scale, write-to-repo, high-volume external APIs. Each T3 Drive sets its own price. Examples: Beacon $99 (SEO/GEO + repo PRs), Manifest $99 (eCom).
EXTERNAL
First-party Drives with their own brand. Standalone product + bundled discount inside Merkava. Examples: Quillsly $39 bundled / $49 standalone, Centerline $499 bundled / $1,500 standalone.
ENTERPRISE
Compliance-grade Drives. Available only on custom Enterprise plans — BAA, dedicated capacity, signed contract. Currently: Redline (PHI/PII vault). Email hi@withmerkava.com.
CORE
Portfolio
Merkava dashboard · cross-venture
Included
CORE
Signals
Market Intelligence Analyst · → SALES
Included
CORE
Prospector
Sales Development Rep · → SALES
Included
CORE
Crew
HR Director · → OPS
Included
T1
Atlas
Knowledge Manager · → TECH
$19/mo
T1
Marque
Brand Strategist · → founder
$19/mo
T1
Affiliation
Affiliate Manager · → GROWTH
$19/mo
T1
Spark
Venture Architect · → founder
$19/mo
T2
Co-driver
Product Walkthroughs · → BUILD
$49/mo
T2
Webster
Web Developer · → GROWTH
$49/mo
T2
Nitrous
Performance Marketer · → GROWTH
$49/mo
T2
Onramp
Recruiter · → OPS
$49/mo
T2
OODA
Competitive Intelligence Analyst · → SALES
$49/mo
T2
Gauge
Performance Coach · → OPS
$49/mo
T2
Chassis
Project Manager · → OPS + TECH
$49/mo
T3
Beacon
SEO Engineer · → GROWTH
$99/mo
T3
Manifest
eCommerce Copywriter · → GROWTH
$99/mo
EXTERNAL
Quillsly
Content Writer · → GROWTH
$39/mo bundled
$49/mo standalone at quillsly.com
EXTERNAL
Freeform
Lead-Gen Specialist · → GROWTH
$29/mo bundled
Free tier / $49 pro standalone
EXTERNAL
Centerline
Operations Coach · → OPS
$499/mo bundled
$1,500/mo standalone with coaching
EXTERNAL
Relay
Customer Support Rep · → OPS
Usage-priced
Free while in beta
EXTERNAL
Cohort
Program Manager · → OPS
$299/mo
Accelerator / incubator / hackathon ops
EXTERNAL
Ignition
Onboarding Specialist · → OPS
$29/mo
Onboarding — internal + customer-facing
ENTERPRISE
Redline
Compliance Officer · → TECH
Included
PHI/PII vault + BAA tracker
QUESTIONS

Pricing FAQ.

Is there a free trial?

Yes — every department hire starts with a 7-day free trial. Credit card required at hire; your subscription bills on day 8 unless you cancel during the trial window. No freemium tier — pick one department or the Full C-Suite bundle to start.

How is Merkava priced?

Every hire includes a 7-day free trial. Card required at signup. No freemium tier — pick one department or the Full C-Suite bundle to start. You start paying only when you hire your first department ($49–$249/mo) or install your first paid Drive. No platform fee.

How does Enterprise pricing work?

Enterprise is a conversation, not a price list. Custom Forge quota, SSO, BAA-on-file for PHI/PII via the Redline Drive, dedicated support. Email us to scope.

How much Forge AI does my subscription include?

Each department subscription includes a Forge AI quota sized for that department's workload. Heavy use beyond the quota bills at cost-plus. Enterprise gets dedicated capacity with a custom cap. Usage is visible in your Merkava dashboard at all times.

Is there a discount for bringing my own AI key?

Yes. Connecting your own OpenAI, Anthropic, or Perplexity API key reduces every department subscription by 15%. The BYOK token is used only for inference — never to write to Merkava data. Details in the security FAQ.

Is there an annual discount?

Yes. Annual billing saves approximately 17% on every department and Drive subscription.

Do you offer refunds?

Full refund within 30 days of your first paid charge, no questions asked. After that we refund on a case-by-case basis.